WWII Alfred Dunhill

In 1941 during the London Blitz in WWII Alfred Dunhill’s store, and many other in the surrounding area, was bombed and destroyed. A popular tale tells that when that happened, Dunhill employees called Sir Winston Churchill at four o’ clock in the morning. This to assure him his private collection of cigars (which were kept in the store’s humidor) had already been relocated to safety. And with that attitude Dunhill continued to sell pipes from the debris and ruins of the store.